Internet Marketing Secrets Unlocked
‘Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorythmic”) search results...’ - ‘...in general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.’
- Wikipedia
Search engine optimisation can be divided into white and black hat SEO.
Black hat SEO involves spamdexing, link farms, keyword stuffing and article spinning, and can be expected to have the sites banned as soon as the search engine discovers what they are doing - this is not IMSU!
White Hat SEO works hand-in-hand with the web developing process, creating content for users and making it easily accessible to ‘spiders’. This is merely effective marketing, delivering quality content to the right market, producing long-lasting results.
In addition to this, we also analyse and edit the code behind the graphics, ensuring there are no key words not related to your product - you might have a photo labelled ‘flowers’, while you are actually selling spa treatments - you do not want the search engine to list you under florists!
We also continuously monitor the site’s behaviour, as well as the consumer trends - what do people actually search for? These are the keyword you do want to include in your site - rather rename your flowers to ‘treatment centre gardens’, and guests looking for a ‘spa treatment centre’ just might find you!
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Successful Marketing Strategy:
Web Site Development
Search Engine Optimisation
Site Performance Analysis
Search Engine Marketing
