Internet Marketing Secrets Unlocked
Successful Marketing Strategy:
Web Site Development
Search Engine Optimisation
Site Performance Analysis
Search Engine Marketing
‘Search Engine Marketing (SEM) is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimisation, paid placement, contextual advertising, and paid inclusion.’
- Wikipedia
After developing and optimising a site for organic growth, we evaluate the sites performance to determine the need for paid placements and -inclusions. This may include listings on existing sites such as hotfrog and gumtree, but will also include a Google AdWords campaign.
By using an AdWords campaign, we can determine when your ad will be displayed, on which sites, for which target audiences, and how much we are willing to pay for each ‘click’ to our site. This means you can advertise directly to your preferred market, and eliminate the not-so-serious client just surfing the web. By doing this, we will also get more accurate results on our site performance analysis, as the clients reached by this means of advertising, is clients who are seriously researching your product, not just a random internet surfer.
When choosing IMSU to manage your AdWords campaign, you are sure to get results including reaching the right audience, as well as getting a regular update on the state of your internet presence. You can also have your own log-in password to monitor your AdWorks campaign when it suits you.
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