Internet Marketing Secrets Unlocked
When developing a web site and starting an online marketing campaign, there are many-many factors to consider, which can all be related back to:
What is your product?
Starting from this question, a list of new considerations can now be determined. The following table serves as an example of aspects we at IMSU research before determining the best route for your marketing campaign:
|
Consideration |
Specialised Product |
Luxury Product | |
|
Example of Product: |
Tarmac Surfacing |
Spa Treatments | |
|
Consumer: |
Property Developer |
Discerned Individual | |
|
Reason for visiting your site: |
|
Need to purchase a specific product |
Browsing for special treat / gift |
|
Mood of Consumer: |
Professional, Driven |
Relaxed, Curious | |
|
Look of website: |
Structured, Systematic |
Luxurious, Plush | |
|
Colours: |
Black & White, Primary Colours |
Pastels, Floral | |
|
Graphics: |
Flow-charts, Photos of projects |
Flowers, Candles, Lace | |
Already, we are looking at two completely different web sites, and we haven’t even looked at factors like ‘what are my competitors doing?’ .
After determining these factors, we can develop a beautiful site that will catch the human eye. But this is only the start. Now we start optimising the site to catch the search engine’s eye. (This is Google, Yahoo, etc) By analysing and editing the code behind the graphics, we make the site ‘cyberspace-friendly’, which makes it verifiable by different search engines, which will in turn will improve your ranking (front-page on Google).
Once the site is on the front page, we need to keep it there, and make sure it gets and keep the client. This we do by regularly performing a site performance analysis. This tells us how many clients search for your product, how many of them found your site, how many stayed on your site and how many left your site and searched for a competitor. Based on these results we can review steps 1 and 2 for optimum results.
Now we’ve got you on the front page of Google, we want your site to be accessible from competitors sites too. This we do by running a search engine marketing campaign - IMSU uses Google AdWorks. By allocating a designated monthly budget, links to your site will be displayed on other sites with similar keywords.
More online presence will be hard to achieve! So contact us today to unlock these marketing secrets!
Successful Marketing Strategy:
Web Site Development
Search Engine Optimisation
Site Performance Analysis
Search Engine Marketing
